Research Agency

We are delighted to announce that ERGO Hestia has published the results of the reading survey we conducted for the Hestia Literary Journey competition. The project aimed to collect current data on the reading habits of 10-15-year-olds. Studies of this age group are extremely rare, so we are pleased to have had the opportunity to learn about their attitudes.

This year, half of the children surveyed read no more than three books, one in five read four to five books, and the same number admitted to reading more than five books. Nearly one in three (61%) reads out of obligation – because books are mandatory reading for school. However, a slightly lower percentage – 55% of children and young people – read for pleasure. What makes books enjoyable is, above all, engaging, action-packed plot (54% of responses), the opportunity to escape from everyday life (38%), and a sense of humor and lightheartedness of the stories (32%).

And what about the competition between books and smartphones? We invite you to the Report: (hyperlink) Hestia's Literary Journey.

The study, conducted for Wakacje.pl, provides valuable information about the financial habits of tourists. Poles appear to be well-informed and mature travelers as far as the money is concerned.

Planning and saving are key. The vast majority of Poles (69%) save for their vacations year-round and are reluctant to take out a loan. Only 7% would finance their vacation with borrowed money.

Despite careful and consistent saving, we tend to overspend on holidays. Over half of respondents (57%) believe that vacations are a time when they can ease off and spend more. They want to be sure to take back home unforgettable experiences, such as trying local food, going on memorable trips, or buying unique souvenirs.

Importantly, Poles are eager to support the local economy while on vacation. As many as 74% of respondents prefer to spend money with local businesses rather than chain stores.

Poland is a leader in cashless payments, but our compatriots definitely prefer to use cash when abroad. A total of 79% of respondents pay cash while on vacation. On the other hand, the model of paying for attractions while on a trip abroad is changing. Young Poles are increasingly willing to use modern payment methods – financial apps or virtual wallets.

More information: What did Poles spend on their vacations?

Full report: What did Poles spend on their vacations?

As almost every year, at the end of summer, we conduct demand analyses and public consultations for institutions submitting applications under the FEnIKS Program (European Funds for Infrastructure, Climate, Environment 2021-2027). We examine the extent to which proposals for new cultural, educational, and social offerings are met with favorable response from representatives of the main target groups.

We have the most extensive experience in Pomerania and one of the most extensive in Poland in conducting demand analyses. For a decade, we have been implementing projects for consulting firms, cultural institutions, and local government units, where we examine demand for services and solutions developed with EU funding.

We work with museums, both small and large, secular or religious institutions, and educational entities. There are many of them, and most importantly, many of these applications receive funding, and the facilities, services, and solutions we research become available to visitors.

We hope that the institutions we support in preparing applications in this edition of FEnIKS will also receive the coveted grants.