SERVICES FOR GENERATION Z – EURO 26 CARD USER STUDY

Recently, while surveying EURO26 Card users, we delved into the micro-world of Generation Z. We were interested in their lifestyles, needs related to the product category, and expectations regarding marketing communication.

 

It turns out that EURO 26 Card users are go-getters, with clearly defined short- and medium-term life goals. Personal development and enjoying life are their top priorities. They are very active and passionately pursue their passions: travel, sports, dance, and cinema.

 

The values that guide Generation Z have a very practical dimension for them – they are curious about the world, but not in a rush. They are responsible and want to feel safe in pursuing their professional and personal goals. They offer others respect, honesty, and support – and expect the same in return, regardless of whether they are dealing with another person, institution, or brand.